Carries your brand. Then disappears.

Perhaps it's a little forgotten that forests are one of the planet's invaluable treasures. Worth recalling, then, that they not only cover 31% of the earth's land surface but also store over a billion tonnes of carbon — almost double the amount present in the atmosphere. And not only that: forests are a unique natural-ecological system for filtering ground and surface water, a natural barrier against erosion and flooding, a refuge for countless animal populations, and a key factor in maintaining the carbon–oxygen balance of the atmosphere.

These are only some of the reasons why, in recent years, the European association of carton and cartonboard manufacturers has been among the most committed defenders of forests. The use of European forests to produce paper and board is governed by sustainable forestry, in which every stage of processing the timber is traced and certified in line with PEFC (the Programme for the Endorsement of Forest Certification) and FSC (the Forest Stewardship Council).

And one little-known fact: as they grow, trees absorb carbon dioxide, which passes through the wood into the final product — the board. When cardboard packaging is recycled, that carbon stays locked inside it, preventing its re-release into the atmosphere. In this way, cardboard and cardboard products are an active part of forestry and of protecting the environment.